The mass participation sport experts

About Participation Sport

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We are the mass participation sport experts. Creators and deliverers of participation events, and consultants to rights holders, brands and charities. 

We challenge everyday athletes to achieve the extraordinary. Whether it's swimming, cycling, running or multi-sport there is one common element - bringing people together through activity.

Following over 15 years of experience in mass participation sport, the founders of Participation Sport Ltd. are dedicated to delivering only the most creative, innovative and authentic active challenges. 

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Our events will give you the inspiration to try, opportunity to perform and encouragement to achieve those memorable moments in life. 

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Our very first event; Marathon Swims was shortlisted as Participation Event of the Year at the prestigious BT Sport Industry Awards and Concept of the Year at the UK Active Awards

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Marathon Swims

London - 2022 dates tbc

Swimming now has its own marathon.  Redefining the sport of distance swimming.  Marathon Swims is a 10k, 5k and 1k mass participation swimming challenge, a swimming marathon. Hosted in global iconic swimming arenas, e.g. London Aquatics Centre 

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London's marathon of swimming

Consultancy Services

Rights Holders

Brands

Charities

Participation Sport Ltd. provides expert consultancy services for brands, rights holders and charities looking to develop new mass participation sport experiences or improve or enhance their existing events. More info

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Ultra London
London - 2022 date tbc

London's ultra-marathon. The urban ultra is coming to the capital. Discover London's hidden footpaths and trails and become an ultra-Londoner.

Limited places - enter here

Spires and Steeples Challenge

Lincoln - 2022 date tbc

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Take on an epic challenge - 13 or 26 miles from Lincoln to Sleaford along the Spires and Steeples Trail. 

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Stunning off-road walk / run. Enter here

Mass participation sport experts