And the winner is...
Marathon Swims is in the running (or swimming) for a top Industry award – Participation Event of the Year at the prestigious BT Sport Indust
Launch of the Ultimate Swimming Challenge
Swimming now has its own marathon. Marathon Swims, the ultimate swimming challenges launched today. Every major city has a marathon,...
The toughest multi-sport challenges on the planet
Each year it seems, the bar gets raised on extreme physical challenges. These events test the very limit of human performance and spirit....
Sport Innovation; time to throw away the rule book?
Recently there has been an announcement/launch if two innovative elite sports events. These sport innovations (…or Sportovation maybe?)...
Swimming loses its amateur status
The ASA (of swimming, rather than advertising standards fame) has rebranded and turned pro! The link to a once dominant amateur sport...
Is cycling really the new golf?
We’ve all heard that “cycling is the new golf”. Apparently, we now live in an age of MAMILs (Middle Aged Men in Lycra), WILMAs (the...
