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Meet the mass participation sport experts:

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Diccon Loy is a mass participation sport expert. An innovator who works with brands, rights holders and charities to create and deliver compelling participation sport events. Diccon believes in the power of participation sport events and campaigns to deliver objectives for clients.

Diccon has personally created many event properties including Marathon Swims, Ultra London, British Gas Swim Britain, Swim the Night, NSPCC 60 Minute Challenge and Samsung Home Run. Checkout Diccon on LinkedIn

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Joff Charters is a mass participation sportt expert. A highly dedicated and effective events professional of over 16 years, Joff has extensive experience of building successful internal and external relationships at all levels and delivering to high standards in demanding roles within the industry all over the UK.

Joff brings specialist project, route and venue management expertise from a number of large and major sporting events and nationwide series of events across cycling, running, walking, triathlon and marathon swimming.

Checkout Joff on LinkedIn


Jennifer is a mass participation sport expert.


Jennifer has worked in the mass participation events industry for over 8 years, during which time she's gained significant experience across running, swimming, cycling and walking events.

Jennifer has worked on events in multiple countries, including Australia, USA and Europe taking on contracts at the Commonwealth Games, F1 (including Monaco) and a L'Etape series cycling event. Jennifer specialises in project management, operations and logistics.

Checkout Jennifer on Linkedin

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